In conjunction with the redesign of the Holmegaard logo I redesigned the crown. The goal was to do away with some practical issues regarding loss of quality in smaller sizes, as well as updating it for a visual expression that followed the general identity update. Most purveyors to the Royal Danish Court have their own version of the crown, but what they all have in common is that they are a stylised version of the original crown that incorporate a spirit of the brand. The elements that we wanted to convey were the proud history of Holmegaard, craft and at the same time a forward looking expression.

Old crown | New crown

One of the practical issues fixed by the new design was the loss of detail in small sizes and rough reproduction. Seen below are the two crowns magnified from a 5mm inkjet print.

When printed in small sizes the old crown lost detail

Made while working for Make, CD: Kristoffer Gudbrand.