While redesigning the Holmegaard identity I also had the honour of reintroducing an old logo they've previously associated with their mouth-blown glass series. Over the last century it has appeared in various versions, some of which are illustrated below. The three waves are a symbol of the three major Nordic countries; Denmark, Norway and Sweden. The shape mimics that of a vase, to speak to the companies products.


A sketch for the new swan | Final logo


Various previous versions of the swan

Made while working for Make, CD: Kristoffer Gudbrand.