Identity redesign for renowned Danish glassware producer Holmegaard. Holmegaard has been producing top of the line glassware since 1825, when the company was established by Countess Henriette Danneskiold-Samsøe. In recent years they've done a growing amount of collaborations with up-coming architects and designers, and while their product line had grown a bigger appeal for younger generations the identity and packaging was lacking behind.

Old logo to the left | New logo to the right

Elements

Packaging and ads

Agency: Make
Ad-concept and packaging by Make.