Identity for Creative Circle, the organization behind Creative Circle Award — Denmark's most prominent design award. The identity is based on a number of images of metal dust with a magnet underneath, taken by food photographer René Riis, an expert in lighting small areas. As such the logo is ever changing, and because creativity is uncontrollable and nonlinear, it is never portrayed as a perfect circle. Ironically, the identity was awarded gold in — you guessed it — Creative Circle Award.



Made while working for Make, in collaboration with Kristoffer Gudbrand.