Hello, my name is Daniel Flösser,
I’m an independent identity designer,
and this is my work.
Creative Circle
Identity for Creative Circle, the organization behind Creative Circle Award — Denmark's most prominent design award. The identity is based on a number of images of metal dust with a magnet underneath, taken by food photographer René Riis, an expert in lighting small areas. As such the logo is ever changing, and because creativity is uncontrollable and nonlinear, it is never portrayed as a perfect circle. Ironically, the identity was awarded gold in Creative Circle Award.

Old logo to the left | New logo to the right



Printed materials


Creative Circle Award 2008 — the book


Agency: Make
Made in collaboration with Kristoffer Gudbrand.